5 Most Watched Pitchcraft Journalist Videos of 2023

Every Tuesday morning in Pitchcraft, we drop a new video interview with a freelance writer or editor. These pre-recorded interviews are 15-20 minutes long and help our PR members get to know these journalists personally before pitching them.

In the videos, we cover questions about:

• their background

• their hobbies and interests

• their personal brand as a writer or editor

• what they’re most interested in hearing about from PR

• the specific beats they’re focused on for their top national outlets

• exactly how to pitch and build a professional relationship with them

• their expertise on a particular topic.

Since we launched in 2021, we’ve published more than 110 video interviews with journalists. These have resulted in countless new connections and placements for our PR members. All new Pitchcraft members have access to our entire library, searchable via tag depending on what categories your PR clients fall into.

Here are the top five most-viewed journalist videos of the year and the expertise they shared with our PR members.

Crystal Meers
Editorial Director, Drew Magazine

The scoop: Strategy on pitching product stories year-round

Abigail Bassett
Freelance Writer, Shondaland, Elle, Travel + Leisure, National Geographic and The Verge

The scoop: Diving into heavier topics around current lifestyle trends

Caitlin Gunther
Freelance Writer, Conde Nast Traveler, Saveur, Architectural Digest and Bon Appetit

The scoop: A look into the approach of a luxury travel + food writer

Alexandra Jones
Freelance Writer, Atlas Obscura, Plate, Culture and Modern Farmer

The scoop: How to find stories that “pull back the curtain”

Lauren Finney Harden
Freelance Writer, InStyle, Business Insider, Byrdie and VeryWell Family

The scoop: How to spot TikTok trends and pitch before they’re gone

Join Pitchcraft to watch the full videos.