The Pitchcraft Diaries
A PR pro's go-to resource for learning to build and maintain journalist relationships to drive visibility and sales for their clients.
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Demystifying the puzzling tendency of declining journalist requests
Takeaways from Pitchcraft's live discussion with Business Traveler, Range and Virtuoso editors
We all benefit by better understanding the professional expectations around working together.
Instead of “what are you working on?” what if we asked, “with whom are you working?”
What are 2024 PR trends? Pitchcraft predicts a return to traditional values and high integrity.
See our most popular writers and editors from this year and the scoops they shared with our PR members.
What a lackluster Hallmark Christmas movie ending and this PR misstep have in common
If your PR pitch response rates are low, here's what to do about it.
Add value to their workflow with these small moves and watch your relationships with freelance writers grow.
Don't sleep on pitching freelance writers stories for which your client can serve as an expert source.
Try these three subtle and smart ideas for PR reverse pitching to promote your clients even when you're OOO.
